Exceptional hospitality starts with a story well-told.
Stories, strategy, and a love for hotels.
Hospitality thrives on connection. Every relationship I’ve built, story I’ve told, and initiative I’ve championed has reinforced my belief that people are at the heart of this industry. Whether I’m developing content strategies, crafting communications, or amplifying voices through thought leadership, my goal is always the same: to help hotels and hospitality brands tell stories that resonate—with clarity, creativity, and impact.
Verified speaker in the Women in Hospitality Leadership Alliance Speaker Directory
A little about me
I’ve spent more than 18 years helping brands shape their voice, sharpen their message, and bring their stories to life. From big-picture strategy to the tiny details that make content sing, I love finding that sweet spot where brand and audience truly connect.
I provide custom B2B and B2C content across web, print, and social media for clients in hospitality, travel, and lifestyle. That can mean anything from case studies and white papers to blogs, branded features, and destination spotlights. My background spans both editorial and brand-side projects, giving me the ability to create content that’s not only beautifully crafted but also strategically aligned.
I partner with clients like Mint Pillow to create curated content strategies designed for boutique and independent hotels—and I bring that same thoughtful, strategic approach to every project I take on.
Before launching my own consultancy, I served as Editor-in-Chief of Hotel Management and Content Director at Questex Hospitality, where I collaborated with hoteliers, operators, investors, designers, and technologists to explore the industry’s most pressing topics. I’ve also had the chance to step beyond the page, moderating panels and leading roundtable discussions that spark conversations and relationships across the hospitality space.
Along the way, I’ve written destination and property features for numerous B2C and B2B outlets, including Luxury Travel Advisor, Modern Luxury, Hawaii magazine, Weddings Unveiled magazine, city magazines for Wilmington (NC) and Charleston (SC), and website copy for Fairmont Hotels & Resorts and Raffles Hotels & Resorts, spotlighting the divine details that make hotels and locations truly unforgettable. That work deepened my love for swoon-worthy design and for telling stories that transport readers right into the guest and traveler experience.
I’m an avid traveler and hotel enthusiast. Assignments for trade and consumer outlets have taken me everywhere from the Caribbean to Cairo, France to French Polynesia—and plenty of cities across the U.S. If I haven’t been there yet, rest assured it’s on my list!
When I’m not working, you’ll probably find me getting my hands dirty (literally) while working toward my Master Gardener certification, listening to live music, wrangling my ever-growing jungle of houseplants 🪴, or traveling with family and friends.