Portfolio

Explore some of my work and see how strategic storytelling
can elevate your brand.

Branded content

  • Case studies

    Managing hotel staff isn’t just spreadsheets—it’s survival. Here’s a candid look at labor pains and smarter ways hoteliers can navigate them.

  • The Painted Lady guestroom

    Inbox-worthy insights

    Plus: The power of a quiet hello. This week, we’re zeroing in on the small tweaks that drive big wins in hotel operations.

  • Interviews with hospitality luminaries

    ‘The right kind of weird beats generic luxury every time’—meet hotelier and This Assembly founder Bashar Wali.

  • Data and trends, translated

    Numbers gain nuance as data becomes narrative, turning industry shifts into stories that captivate.

  • Vendor spotlights

    Alan Benjamin, founder and president of procurement firm Benjamin West, suggests splurging on the lobby.

Property & destination storytelling

  • Location & Design Snippets

    Savannah's Municipal Grand is a blueprint for reclaiming historic spaces with playful, purpose‑driven design, blending heritage architecture with contemporary style.

  • Boutique Hotel Features

    Hotel Renegade captures the vibrant spirit of Boise while setting a new standard in luxury, featuring rustic-meets-refined decor.

  • Divine Details

    Capturing thoughtful design, distinctive character, and unforgettable experiences to showcase what makes each property truly one of a kind.

  • Spaces & Places

    The Gathering Place: It’s evident they take leisure very seriously at the Hyatt Regency Lost Pines Resort & Spa near Austin, Texas.